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A business’ reputation, regardless of its size or industry, is a critical factor that consumers consider when deciding whether to patronize its brand or products. And an integral component in a business’ reputation is the quality of their customer service.

In any business, there are occasions when employees are compelled to multi-task. Perhaps there’s a big project that just got approved and you need everyone on board, or you overshot and took too many clients at once, with deadlines not properly spaced out. Whatever the reason, a live answering service will be your saving grace, so to speak.

Before you sign-up with the first provider that you come across, it’s important to know if the provider’s answering service has these three, non-negotiable factors:

f you own a small business, you know that every unanswered phone call is potentially a missed business opportunity. You also know that not every phone call is worth your time. So how do you distinguish one from the other?