What 10 Million Calls Taught Us About Business Communication TAB Answer Network has been picking up the phone since 1954. Across seven decades and many millions of conversations, one lesson keeps proving itself: the way a business handles a ringing phone quietly decides how fast it grows. Most owners treat the phone as a background task. The research, and our own experience, say it is one of the most valuable things happening in the building. Here is what the numbers reveal a